Cultural norms define what is encouraged, discouraged, accepted or rejected when doing business in any environment. Because of the cultural differences between the United States and countries in the Latin American region, the silent language that one must master is amplified. Perceived missteps could result in loss of a business opportunity or in the delaying of a deal. Business etiquette and understanding cultural norms are critical to success.
This is not about stereotypes but about best practices for navigating cultures.
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