Greg was Acme Corp.’s best and most productive sales representative. He knew how to connect with clients and cultivate relationships that resulted in sales. Greg easily accounted for 10-15% of the company’s revenue.
Greg’s performance really took off after the company implemented its social media outreach program, which required all sales representatives to sign up for a LinkedIn account. The company provided extensive training to Greg and his co-workers on how to effectively use social media to identify, connect and convert leads. Sales representatives were required to give the company unfettered access to their social media accounts.
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