Dallas technology firm Munck Wilson Mandala has continued to expand its sports law lineup, now adding a lawyer who will advise college athletes negotiating agreements to license their name, image or likeness.

“We are looking at this as part of a broader practice, which is sports, entertainment and video gaming. A lot of what we do on the IP side shows us there’s a convergence of all of those areas,” said William Munck, the firm’s managing partner.