Uber car in the Hampden neighborhood of Baltimore, Maryland, on March 24, 2020. Photo by Diego Radzinschi/ALM 2021: The Year of Reckoning for Uber and Ride-Hailing
This is the year the ride-hailing industry will face a perfect storm that includes a fractured business model, inflamed public opinion and a legal system that may have finally had enough, says Aron Solomon, a senior digital strategist for NextLevel.com and an adjunct professor of business management at the Desautels Faculty of Management at McGill University.
March 29, 2021 at 12:54 PM
11 minute read
From the moment Uber launched as the first ride-hailing company, it has been surrounded by controversy. It has been quite a start to 2021 for Uber with issues in the United States and the United Kingdom poised to make a permanent mark on Uber itself and on all ride-hailing companies who share a similar business model.
Beginning here in the United States, when a driver gets behind the wheel of an Uber or Lyft, he is placing the same trust in the company as we all do when we get in the backseat. We assume that these ride-hailing companies are doing at least the absolute minimum to keep us safe.
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