The NCAA recently reversed a long-standing rule that prohibited Division I, II and III student-athletes from profiting selling their names, images and likenesses (NIL). Student athletes have been pressing the NCAA to permit them to profit from NIL rights for years, and the association's new, interim policy clears the way. The reversal also sets the stage for an unregulated, multi-billion-dollar industry that will have a huge impact on college athletes and their parents, as well as on divorce and custody agreements.