The “how it started/how it’s going” social media meme is sufficiently big that the New York Times recently tried to explain it. It dates back to 2020 (a reasonably long time in meme years) and seeks to contrast the beginning and evolution of interesting, peculiar, or ironic scenarios.

The past few days have provided us some interesting how it started/how it’s going material on the issue of businesses pulling out of Russia in response to the invasion of and ongoing war against Ukraine.

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