Christopher Mattei, the plaintiffs’ lead counsel, continued to drive home his point that Free Speech Systems, Alex Jones’ Austin-based company, was using Google Analytics to track the popularity of the lies about the Sandy Hook shooting, and used that information for profit.

Google Analytics is a way to track web traffic. Mattei went back to questioning Brittany Paz, an attorney and the corporate representative for Free Speech Systems, about Inforwars’ use of Google Analytics.