Credit: Shirstok/Shutterstock How to Brainstorm a Tagline for Your Law Firm
Before trying to come up with a tagline, it's a good idea to take some time to jot down some notes about your firm. For example, what do you want to tell prospective clients? What sets you apart from other firms?
September 21, 2022 at 04:28 PM
4 minute read
A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a powerful brand message. Taglines can help a company remain top of mind for many consumers.
Whether straight to the point, powerful, or witty, a tagline is an essential piece of your law firm's brand. However, if you want your business to stand out, you must stay far away from taglines with boilerplate language and those that might lead prospective clients to take your business seriously. If brainstorming a tagline seems to be a difficult task, it's because it is. So, where do you even start? With these tips, brainstorming a tagline for your law firm might be easier.
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