Every lawyer has been confronted with the quandary that comes with settlement demands. If you demand too much, you risk forfeiting your credibility and you might even bring the negotiation process to a crashing halt. That's not good for your client's interests. Neither is demanding too little. Somehow, you have to find that "Goldilocks and the Three Bears" amount that's just right. Pro se litigants, it seems, have no such hesitation.