In a jury trial, seeing really is believing. Any trial lawyer who has tried more than a few trials understands that the party that wins the credibility race and tells the simpler, more compelling story almost always prevails at trial. Demonstrative evidence is a powerful tool to achieve both of those ends.

How does demonstrative evidence help trial lawyers achieve those ends? Demonstrative evidence exponentially increases jurors' understanding and retention of key evidence because most learning occurs visually. It simplifies the case and aids jurors in understanding complex cases and complex issues. It increases the interest and engagement of jurors in the trial. It arms favorable jurors in the jury deliberation room to persuade less favorable jurors. It allows trial lawyers to establish "memory anchors" for jurors. And it aids in the creation of a record for review in the event the verdict is later appealed.