The release of "Reptile: The 2009 Manual of the Plaintiff's Revolution," by David Ball and Don Keenan brought the "reptile theory" litigation strategy to the forefront for plaintiffs' attorneys in trucking cases. This theory attempts to redefine the standard of care in negligence cases by persuading jurors to find in a plaintiff's favor to protect the community and themselves, as opposed to properly considering whether the plaintiff is entitled to damages under applicable legal standards.