There, I said it. You read this right. Not every firm lawyer needs a marketing plan. Sounds like heresy and the last thing you would expect me to say as a law firm marketing consultant hired to help lawyers implement plans. But I have thought long and hard about it.
Over the last few troubled years, I have been hired by many small to midsized firms that have enunciated the very same concerns to me: “We want more work. We have a few rainmakers in the firm, but that worries us. We want all of our partners to be motivated and get out there and have books of business. Stacy, teach them how to do it and make them get out there and get more work!”
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