In firms today, not a single attorney has the luxury to show up at the office and expect to have new matters handed to them. Gone are the days when a few rainmakers would be deployed to leverage brand visibility, serve as the face of the firm and bring in new business.

General counsel have found their voices and are not shy to report that many of their firms are missing the realities of this changed economy. According to Laura Meherg of Wicker Park Group, a client-feedback company that specializes in firms, “Businesses are forced to deal with ‘real and severe’ cost pressures that they in turn need to pass on to their law firm service providers.”

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