“I get over 50 client alerts e-mailed to me every time anything happens in the law,” one general counsel said during the recent Marketing Partner forum in Scottsdale, Ariz. “I don’t have time to read them,” complained another. “Unless the client alert comes from somebody I have a relationship with, I don’t read it,” said yet another. If nobody reads these alerts, why are we spending time and resources to produce them?
I shared these same quotes and this question with my subscribers recently, and monitoring the analytics I noticed that my open rate was well over 100 percent, so my e-mail was opened and then got passed on again and again. In short, my client alert suggesting the death of client alerts has been one of my most successful alerts ever. Did you follow all that?
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