Persuasion is the act of inducing someone to do something through reasoning or argument. Too often, lawyers confuse advocacy with persuasion. Advocacy is the art of presenting a client’s position in the best possible light. Persuasion, on the other hand, is convincing the listener that the lawyer is right. Here are five things all lawyers can do to increase their persuasive ability in the conference room, boardroom and courtroom.
1. Make a good first impression . The first impression on an audience is often the strongest and longest lasting. Overcoming an initial negative impression takes numerous positive impressions. With that in mind, a lawyer should be prompt, polite and professional.
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