Managing partners in today’s first-generation firms are increasingly aware of the need for an effective method of motivating their lawyers. The basic question facing these partners is how to enable lawyers to achieve — in effect, how to motivate lawyers so they will stay with the firm.
This need arises because of the way these firms traditionally developed. As a rule, the founding partners excelled at attracting as well as producing client work. As the result of the founders’ success, their firms recruited more lawyers.
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