Two immutable facts: You want clients and you are in the service business. Now, in spite of these two well-known facts, I am constantly shocked at how hard firms and lawyers make it for clients to reach them. Well, we are going to fix that right now.
1. Don’t shut your doors (and your phones) at 5 p.m. One of my biggest pet peeves is when I call a law firm “after hours” and am told by the voicemail that “the office is now closed. For a directory of lawyers. . . .” Sorry — but your firm should never be closed.
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