If there’s any take-away from the election, it’s this: The face of America is changing, and any institution that wants to be a part of the future needs to embrace an increasingly diverse population.
Whether it’s a political party, a business, a sport or a profession, the future belongs to those who accept that the world no longer looks like it did in 1950. In many cases, the underrepresented groups (usually women and minorities) are the ones pursued for their votes or their dollars. In those examples, it’s not hard to make a case for incorporating underrepresented groups into a marketing plan or election campaign. To do otherwise means either electoral or financial ruin.
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