On Nov. 19, 1863, 150 years ago, President Abraham Lincoln delivered the Gettysburg Address. It was 271 words. Lawyers can learn from its brevity and persuasive powers.
No. 1: Create a strong establishing shot. The first scene in a movie is the establishing shot— think “Casablanca” or the original “The Godfather.” The same is true in a presentation. Lincoln invoked the Bible and the Declaration of Independence: “Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal.”
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
