(2) the party bringing the action has agreed in writing that an action arising from the transaction must be brought in another county of this state or in another jurisdiction, and the action may be brought in that other county, under this section or otherwise, or in that other jurisdiction. Id. § 15.020(c). Richey argues that section 15.020 and the forum selection clause in the Goodwill
Agreement do not apply for the following reasons: (1) his tort claims do not “arise from” the purchase of Richey Oil; (2) the only agreement that relates to Richey’s claims is the Partnership Agreement which has no forum or venue selection clause; (3) the contractual forum selection clause is permissive, not mandatory; and (4) venue is mandatory in Wise County under the statutory provision requiring a suit for libel or slander to be brought in the county where the plaintiff resided at the time of the accrual of the cause of action. See id. § 15.017. We address the arguments in turn.
B. Does Section 15.020 Apply?
The parties do not dispute that the Richey Oil acquisition, which included the sale of Richey’s goodwill, constitutes a “major transaction” as defined by section 15.020. Richey urges, however, that section 15.020 does not apply because his claims against Relators are not claims “arising from” the purchase of Richey Oil; rather, he asserts, his claims arise from the operation or management of Nighthawk. We have not previously addressed when an action “arises from” a major transaction under section 15.020, but we have previously addressed similar issues as to forum selection agreements.
In In re International Profit Assocs., 274 S.W.3d 672 (Tex. 2009) (per curiam), we analyzed whether a forum selection clause in a contract applied to tort claims between the contracting parties. In determining whether the claims were within the scope of the clauses, we called for a “common-sense” examination of the substance of the claims made to determine if they “arise” from the contract. Id. at 677. We explained that a court should consider whether a claimant seeks a direct benefit from a contract and whether the contract or some other general legal obligation establishes the duty at issue. Id. We concluded that no matter how the claimant characterized or pleaded the claims, the tort claims in that case-including fraud and negligent misrepresentation-”arise from the contractual relationship between the parties, not from obligations imposed by law.” Id. at 678.
In Lisa Laser, 310 S.W.3d 880, we applied the same type of analysis to determine the scope of a forum selection clause and whether it applied to the plaintiffs’ contract claims. In that case, HealthTronics had a contract with Lisa Laser for exclusive distribution rights of certain medical devices. Id. at 882. The agreement also provided HealthTronics with rights of first refusal to distribute new products if certain requirements were met. Id. An exhibit to the agreement provided that the terms and conditions that followed, including a California forum selection clause that applied to “any dispute arising out of this agreement, ” applied to sales by Lisa Laser to HealthTronics. Id. HealthTronics sued Lisa Laser in Travis County for breach of contract, alleging that Lisa Laser breached its obligation to afford HealthTronics the first right to distribute new products, and for tortious interference with a contract. Id. Lisa Laser sought mandamus relief after the trial court denied its motion to dismiss based on the forum selection clause. Id. at 882-83. HealthTronics argued that the forum selection clause only applied to part of the contract, that is, sales transactions between it and Lisa Laser. Id. at 884. Applying the reasoning from International Profit Associates, we concluded that Lisa Laser’s obligation, if any, to inform HealthTronics of new products and to offer it a right of first refusal to distribute those products “ only arises from the Distribution Agreement.” Id. at 884-86. The obligations were not imposed under general law, they would not exist but for the agreement, and therefore they arose out of the agreement. Id. at 886. We concluded that the forum selection clause itself applied more broadly than to mere sales transactions because it applied to “any dispute arising out of” the agreement and the trial court erred in refusing to enforce the forum selection clause. Id. at 887.
Turning to the case at hand, we see no reason to deviate from the type of analysis we used in International Profit Associates and Lisa Laser. Similarly to our method of analysis in those cases, we will use a common-sense examination of the substance of the claims to determine whether the statute applies. See Int’l Profit Assocs., 274 S.W.3d at 677.
Richey alleged in his live pleadings that “[a] substantial part of the acquisition was deferred consideration in the form of a $6, 500, 000 Promissory Note.” He further alleged that he suffered substantial damages caused by Relators’ authorization of the $20 million special distribution and that “[t]he effect of the distribution was to severely impair [Nighthawk's] ongoing operations and ultimately to render [Nighthawk] insolvent and incapable of continuing its business and affairs.” Richey brought a claim for breach of fiduciary duty related to that $20 million distribution of Nighthawk assets. He alleged that his damages included “benefit of the bargain losses.” And in a response to Relators’ supplemental motion to dismiss in the trial court, he explained that he sought damages for “the loss of the promissory note issued [to] him individually.”
Applying a common-sense analysis, we conclude that Richey in substance is seeking to recover the $6.5 million owed to him under the Note and for actions flowing directly from the acquisition and actions anticipated to flow from it.
First, the Note was consideration for his transfer of goodwill and was specifically provided for under the Goodwill Agreement. His claim for Nighthawk’s failure to pay the Note, regardless of whether it is labeled as a breach of fiduciary duty claim or otherwise, arises from that major transaction. See id. (considering the substance of claims such as breach of the duty of good faith and fair dealing to determine whether a forum selection clause applied). Richey’s complaint that he lost the benefit of his bargain depends on the Goodwill Agreement and Nighthawk’s agreement in it to pay part of the purchase price by means of the $6.5 million note. See Lisa Laser, 310 S.W.3d at 886 (holding that a forum selection clause applied to a claim that would have no basis but for the agreement containing the clause). Because Richey’s claims substantively arise from commitments in the Goodwill Agreement, we disagree with his claim that the only agreement that relates to his claims is the Partnership Agreement.
Richey asserts that his claims actually arise from Relators’ post-acquisition conduct and, therefore, do not “arise from or relate to the Note.” Rather, he argues that the Note is merely a source of reference for measuring his damages. He also argues that because he did not sign the Note, he is not bound by the forum selection clause in it. We disagree that these assertions mean section 15.020 is inapplicable. First, section 15.020 does not require that an action arise out of a specific agreement. Rather, it applies to an action “arising from a major transaction” if the party bringing the action has agreed in writing that the action will be brought in a certain jurisdiction. Tex. Civ. Prac. & Rem. Code § 15.020(a) (emphasis added). And as set out above, Richey signed the Goodwill Agreement specifying that claims arising out of or relating to it would be brought in Tarrant County. Richey’s claim based on the unpaid note arises out of that major transaction regardless of whether Richey signed the Note or whether his claim “arises” specifically out of the Note.
Second, we disagree with Richey’s claim that he merely references the Note to measure his damages. Richey cites Carr v. Main Carr Development, LLC, 337 S.W.3d 489, 498 (Tex. App.-Dallas 2011, pet. denied), in which the court held that a non-signatory cannot be compelled to arbitrate when his claims merely “touch matters” covered by a contract containing an arbitration clause, yet the claims do not actually rely on the contractual terms. Id. In that case the court of appeals explained that claims must be brought on a contract if liability must be determined by reference to the contract, and the determination of whether a party seeks the benefit of a contract turns on the substance of the claim. Id. (citing In re Weekley Homes, L.P., 180 S.W.3d 127, 131-32 (Tex. 2005)).
Here, Richey’s claims do more than “touch matters” included in the Goodwill Agreement and the Note. Liability for failure to pay him on the Note must be determined by reference to those agreements. See id. And when an injury is to the subject matter of a contract, the action is ordinarily “on the contract.” Sw. Bell Tel. Co. v. DeLanney, 809 S.W.2d 493, 494 (Tex. 1991) (emphasis added).
C. Is the Forum Selection Clause Mandatory?
Richey next argues that even assuming his claims arise from Nighthawk’s purchase of Richey Oil, section 15.020 is inapplicable because he did not agree in writing that an action arising from the transaction “must” be brought in Tarrant County or “may not be brought” in Wise County. He claims that the acquisition documents and the Note include permissive, not mandatory forum selection clauses. He references the Goodwill Agreement’s provisions that “any proceeding arising out of or relating to this Agreement may be brought in the courts of the State of Texas, Tarrant County, or if it has or can acquire jurisdiction, in the United States District Court for the Northern District of Texas” and that the parties “submit[] to the non-exclusive jurisdiction of each such court, ” and “ the proceeding may be heard and determined in any such court.” (Emphasis added). Richey argues that this permissive language controls over the mandatory language providing that each of the parties “agrees not to bring any proceeding arising out of or relating to this Agreement in any other court.” He asserts that finding the clause mandatory would render all of the permissive language meaningless. Relators counter that the permissive language applies to consent to jurisdiction, but the mandatory language applies to require venue. We agree with Relators.
The beginning of the jurisdiction clause at issue here provides that “[a]ny proceeding arising out of or relating to this Agreement may be brought in the courts of the State of Texas, Tarrant County . . . and each of the parties irrevocably submits to the non-exclusive jurisdiction of each such court in any such proceeding.” Objections to personal jurisdiction may be waived, so a litigant may consent to the personal jurisdiction of a court through a variety of legal arrangements. Burger King Corp. v. Rudzewicz, 471 U.S. 462, 472 n.14 (1985). For example, a contractual “consent-to- jurisdiction clause” subjects a party to personal jurisdiction, making an analysis of that party’s contacts with the forum for personal jurisdiction purposes unnecessary. RSR Corp. v. Siegmund, 309 S.W.3d 686, 704 (Tex. App.-Dallas 2010, no pet.) (concluding a contract provision that claims “may be heard” in Dallas courts was a “consent-to-jurisdiction” clause and the trial court erred by granting the defendant’s special appearance); see Ramsay v. Tex. Trading Co., 254 S.W.3d 620, 629 (Tex. App.-Texarkana 2008, pet. denied) (explaining that a permissive forum selection clause is one under which the parties consent to the jurisdiction of a particular forum but do not require suit to be filed there); see also Granados Quinones v. Swiss Bank Corp. (Overseas), S.A., 509 So.2d 273, 274 (Fla. 1987) (“Permissive clauses constitute nothing more than a consent to jurisdiction and venue in the named forum.”).
The provision here providing that the parties irrevocably submit to the non-exclusive jurisdiction of the courts in Tarrant County is a consent-to-jurisdiction clause. But the parties not only submitted themselves to jurisdiction of the Tarrant County courts, each party also “irrevocably . . . agree[d] not to bring any proceeding arising out of or relating to this Agreement in any other court.” Our primary goal in construing this contractual language is to determine the parties’ intent as reflected by the language they used. El Paso Field Servs., L.P. v. Mastec N. Am., Inc., 389 S.W.3d 802, 805 (Tex. 2012). The contract reflects intent that the parties submit to the jurisdiction of the state or federal courts in Tarrant County and that they will not file suit “arising out of or relating to this Agreement” anywhere else. The requirement that if the parties file suit it will be in Tarrant County is not diluted by their agreement to submit to jurisdiction there, and we disagree with Richey’s position that construing the forum selection clause as mandatory would render his agreement to submit to personal jurisdiction in Tarrant County meaningless. Simply put, Richey clearly agreed in the Goodwill Agreement that an action arising from that transaction must be brought in Tarrant County. See Tex. Civ. Prac. & Rem. Code § 15.020(c).
Richey also asserts that when a venue provision such as the one involved here includes the term “non-exclusive, ” it is not mandatory, even if the provision includes other language reflecting that it is mandatory. Richey cites two cases in support of his assertion that use of the phrase “ nonexclusive jurisdiction” makes a forum selection clause only permissive. See Sauder v. Rayman, 800 So.2d 355, 359 (Fla. Dist. Ct. App. 2001); W. Ref. Yorktown, Inc. v. BP Corp. N. Am. Inc., 618 F.Supp.2d 513, 520-21 (E.D. Va. 2009). But in neither of those cases did the courts’ holdings rely exclusively on the phrase “non-exclusive.” In Sauder, the court held that the phrase “non-exclusive jurisdiction” in a forum selection clause was permissive while the phrase “all actions . . . shall be litigated” in the same clause was mandatory. 800 So.2d at 359. Because the entire clause did not foreclose multiple interpretations, under a de novo review, the court affirmed the trial court’s order finding the provision permissive. Id. And in Western Refining Yorktown, the forum selection clause did not contain the phrase non-exclusive jurisdiction. Rather, the clause provided that an action to enforce the contract “shall” be brought in “the federal or state courts located in Cook County in the State of Illinois on a non-exclusive basis.” 618 F.Supp.2d at 519. The phrase “non-exclusive basis, ” the court held, meant that filing suit in the courts in Cook County was not mandatory. Id. at 523.
We do not consider these cases determinative. Rather, we conclude that where the phrase “non-exclusive jurisdiction” is in a forum selection clause that also includes language reflecting intent that the venue choice is mandatory, the non-exclusive language does not necessarily control over the mandatory language. We agree with the court’s decision in Muzumdar v. Wellness International Network, Ltd., 438 F.3d 759, 762 (7th Cir. 2006) where the court rejected a party’s contention that the phrase “non-exclusive jurisdiction”-which the court noted required the parties to submit to personal jurisdiction-rendered a forum selection clause permissive. There the court concluded that it could not “find that a provision which requires appellants to submit to the ‘non-exclusive’ jurisdiction of Texas courts somehow undermines a very strongly worded forum selection clause containing mandatory language: ‘SHALL BE PROPER ONLY’ or ‘SHALL BE PROPER’ in Dallas County, Texas.” Id. Similarly, the phrase “non-exclusive jurisdiction” in the Goodwill Agreement does not control over the plainly worded mandatory language.
D. Venue in Wise County
Finally, Richey argues that venue in Wise County is proper even if it is not mandatory, so the trial court did not err by denying Relators’ motion to dismiss. First, Richey points to Texas Civil Practice and Remedies Code § 15.017 which provides that:
A suit for damages for libel, slander, or invasion of privacy shall be brought and can only be maintained in the county in which the plaintiff resided at the time of the accrual of the cause of action, or in the county in which the defendant resided at the time of filing suit, or in the county of the residence of defendants, or any of them, or the domicile of any corporate defendant, at the election of the plaintiff.
Tex. Civ. Prac. & Rem. Code § 15.017. He asserts that because he resided in Wise County at the time his cause of action for defamation accrued, this mandatory provision applies.
We have already concluded that section 15.020 applies, mandating that Richey’s actions must be brought in Tarrant County. Venue may be proper in multiple counties under mandatory venue rules, and the plaintiff is generally afforded the right to choose venue when suit is filed. Wilson v. Tex. Parks & Wildlife Dep’t, 886 S.W.2d 259, 260 (Tex. 1994). But in this case, the language of section 15.020 applies to an action arising from a major transaction “[n]otwithstanding any other provision of this title.” Tex. Civ. Prac. & Rem. Code § 15.020(c). This indicates that the Legislature intended for it to control over other mandatory venue provisions. See Molinet v. Kimbrell, 356 S.W.3d 407, 413-14 (Tex. 2011) (holding that the phrase “notwithstanding any other law” indicates a legislative intent that the provision prevail over conflicting law).
Next, Richey alternatively argues that if section 15.017 does not apply, venue is proper in Wise County under the general venue statute because a substantial part of the events giving rise to his claim occurred there. See T ex. Civ. Prac. & Rem. Code § 15.002(a)(1) (providing that a lawsuit shall be brought in various enumerated places including “in the county in which all or a substantial part of the events or omissions giving rise to the claim occurred”). He cites Acker v. Denton Publishing, 937 S.W.2d 111, 115 (Tex. App.-Fort Worth 1996, no writ) for the proposition that if a plaintiff’s choice of venue is proper, it is reversible error for a trial court to transfer venue even if the county of transfer would also have been proper if chosen by the plaintiff. But Acker did not address whether a case should be transferred when a mandatory venue provision for a different county was applicable. And we long ago explained that “[i]f the plaintiff’s chosen venue rests on a permissive venue statute and the defendant files a meritorious motion to transfer based on a mandatory venue provision, the trial court must grant the motion.” Wichita Cnty. v. Hart, 917 S.W.2d 779, 781 (Tex. 1996) (emphasis added). The permissive venue statute does not control over the mandatory venue provision applicable in this case.
V. The Remainder of Richey’s Claims
Having determined that Richey’s claims seeking his benefit of the bargain losses arose out of a major transaction, we conclude that all of Richey’s claims against Relators must be transferred to Tarrant County because Texas Civil Practice and Remedies Code § 15.004 provides that:
In a suit in which a plaintiff properly joins two or more claims or causes of action arising from the same transaction, occurrence, or series of transactions or occurrences, and one of the claims or causes of action is governed by the mandatory venue provisions . . ., the suit shall be brought in the county required by the mandatory venue provision.
It is not necessary for us to analyze Richey’s claims to determine whether they arise from the same transaction, occurrence, or series of transactions: the parties affirmatively assert that they do.
VI. Inconsistency Among Agreements
Finally, Richey asserts that because Relators argue that this case is also governed by venue selection clauses providing for venue in Chicago, New York, and Illinois, the inconsistency among all the agreements creates an ambiguity so suit should proceed in Richey’s choice of venue. We disagree.
In order to finance the acquisition of Richey Oil, Nighthawk entered into credit agreements with LaSalle Business Credit, L.L.C. and D.B. Zwirn Special Opportunities Fund, L.P., which contained clauses requiring suit be brought in Chicago and New York, respectively. Richey acknowledges he was not a party to either of those agreements. Richey also signed a Subordination Agreement in which he agreed that the $6.5 million note was subordinate to the security interests of LaSalle Business Credit and D.B. Zwirn. The Subordination Agreement provided that any litigation in connection with that agreement shall be venued in New York. But Relators were not parties to that agreement.
Relators also argue that a deposit agreement with Bank of America, requiring suits regarding the Richey Oilfield account be brought in Illinois, applies to Richey’s claims against them. But Richey did not bring claims against Relators regarding the Richey Oil bank account. He claimed that Fisher made defamatory statements to check payees about Richey’s being responsible for the checks not being able to be cashed. Relators do not explain how these claims arise out of the deposit agreement with Bank of America.
We disagree that there is any ambiguity as to which venue selection clause should apply to Richey’s claims against Relators. Richey’s claims arise out of and would not exist but for the acquisition agreements. The venue selection clauses in those agreements apply.
VII. Conclusion
The trial court abused its discretion by failing to enforce the mandatory forum selection clauses in the Stock Purchase Agreement and Goodwill Agreement. We conditionally grant relief. We direct the trial court to vacate its order denying Relators’ motion to transfer venue and to grant the motion. The writ will only issue if the trial court fails to comply with our directive.
———