All lawyers want to be more creative in crafting our arguments, dealing with our clients and arguing our cases. But does it pay to pursue creativity in a profession that can be overly demanding, monotonous and incredibly stressful? It does, because creativity separates the good attorneys from the great attorneys.

Even those who don’t consider themselves creative should recognize that creativity isn’t an innate characteristic. Instead, lawyers can cultivate it through understanding and implementing the basic premise of creative expression: introspection.

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