Running a campaign is a lot like trying a case. Twelve jurors decide a trial. Now multiply that by a couple thousand. That’s how many voters came out to the polls and cast votes in the school board election, in which my wife won a seat and for whom I acted as campaign manager. Jury trials and elections both leave the result in the hands of strangers. Trial lawyers could take a couple pages out of the playbook for campaign managers. Let’s look at four.
1. Ready your heart. In the heat of the election, a campaign manager is tempted to abandon his principles. To cut corners, to tear down the opposing candidate, to bend the truth, to be someone he is not. I held my ground only because I prepared my heart beforehand. It worked to our advantage.
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