Martin Luther King Jr. was a master persuader. How did he do it? Here are seven of his techniques.
1. Invite the audience along for the ride. While King believed in getting to the point, he understood that a relationship between speaker and audience needed to be developed initially. He did that so brilliantly on Sept. 8, 1962 in Monticello, NY: “Three simple words explain the social revolution taking place … in the South today.” Makes you want to hear more, doesn’t it? He teases the invitation by declaring that the words are not big words and no philosophy degree is needed to grasp their significance. The audience is primed and King delivers: “The word ‘all’ the word ‘here’ and the word ‘now.’” In short, “all of our rights, here and now.” And off to the races they go.
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