Do you find yourself using “we” and battle analogies in litigation? You should stop, according to John Pollack in “Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas.”
Pollack writes that we see the business-as-war mindset in phrases such as “battling for customers,” “fighting for territory,” “defeating the competition” and “taking aim at a rival’s projects.” We see similar analogies in litigation.
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