With more powerful communications technologies promising a sustainable recovery of the Internet as a delivery vehicle for Web-enabled services, intellectual property lawyers limiting their focus to one of the sub-specialties of patents, trademarks, copyrights and trade secrets might think twice. The resulting convergence of virtually every aspect of a business into a single platform will demand a comprehensive approach employing all sub-specialties of intellectual property.
Despite today’s financial climate, innovative companies with strong business plans are still receiving funding but in more measured steps than during the last “bubble.” They will be held to agreed time and budget constraints, with a careful watch that the intellectual and technological capital are properly protected. Virtually every aspect of a business, including technology, business methods, services, advertising and data, will merge into a single delivery vehicle. IP lawyers representing this new breed of business face the challenge of cost-effectively preserving the full complement of IP rights available for even a single Web page before the first click of a mouse becomes a roar.
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