Boom or bust, there’s one constant question I hear from young lawyers: What’s the best way to develop business? And the answer is always the same: Whatever works best for you. I know, that’s like your mom telling you, “Honey, just be yourself and the boys (or girls) will notice.” But just as mom’s advice turned out to be right, so is mine. If you adopt a contrived or painful business development program, it will be short-lived and unsuccessful. If, on the other hand, you play on your strengths and do what comes naturally, you probably will come out a winner.
Most people feel overwhelmed at the notion of business development, as if they have to be everywhere and know everything to get enough business to survive. Not true. It is true, though, that the more you put into it, the more you get out.
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