It's not unusual for law firms to issue a formal response after they've been confronted with criticism, hit with litigation or stung by bad publicity. But that approach wasn't enough for a Philadelphia workers' compensation firm after its business practices came under scrutiny this month.

Pond Lehocky Stern Giordano found itself in the hot seat after the Philadelphia Inquirer and Philadelphia Daily News published a Sept. 22 news report raising questions about firm partners' ownership of a pharmacy. (The Legal Intelligencer also published an article on the topic.)

In response to the Inquirer article, the law firm posted a lengthy critique on its own website. The statement, titled “A Political Hatchet Job,” alleged that the Inquirer reporter “used cherry-picked information to craft his article,” criticizing specific sources and descriptions within the report. Pond Lehocky also provided 24 testimonials from clients of the law firm and Workers First Pharmacy, and pointed to allegations that an ad salesman at Philadelphia Media Network, which owns The Inquirer, Daily News and philly.com, used the news report in a sales pitch to another plaintiff's firm. PMN has acknowledged that call took place, saying it was improper and that the salesman had been disciplined, according to a report by Newsworks.