Morgan & Morgan Drops False Advertising Fight With Phila. Firm
A courtroom turf war over Florida-based Morgan & Morgan's advertising in Philadelphia ended shortly after the firm added a new lawyer in the city.
May 08, 2018 at 01:59 PM
3 minute read
Screenshot of Matt Morgan, Morgan & Morgan ad. National plaintiffs firm Morgan & Morgan appears to have settled a lawsuit brought by a smaller Philadelphia rival, Rosenbaum & Associates, over Morgan & Morgan's advertising practices in the city.
In an order filed May 4, U.S. District Judge Mark Kearney of the Eastern District of Pennsylvania dismissed the case with prejudice in light of a stipulation by the parties. The stipulation followed news last week that Orlando-based Morgan & Morgan had hired a lawyer in Philadelphia to lead its office there.
Rosenbaum brought the false advertising suit in September under the Lanham Act. The firm alleged that Orlando-based Morgan & Morgan falsely advertises that it represents clients in Philadelphia, when it only has one lawyer in Pennsylvania with “little or no experience in handling personal injury matters.” Rosenbaum has claimed that Morgan & Morgan's advertising in Philadelphia has caused a decline in the number of new clients coming to Rosenbaum & Associates.
Jeff Rosenbaum had also taken his claims to television, running an ad in the fall pointing out that firm founder John Morgan lived in Florida, and does not have a Pennsylvania law license.
“Don't be fooled,” he said in the segment. “If you want a lawyer who actually lives and works in Pennsylvania, and who will be personally involved in your case, call me, Jeff Rosenbaum.”
Kevin Clancy Boylan, who was admitted to the bar in 2012, recently became the managing attorney of Morgan & Morgan's one-person Philadelphia office. Asked last week whether the addition was related to Rosenbaum's claims against the firm, a spokesperson for Morgan & Morgan said, “The hire is part of Morgan's growth plan for Philadelphia.”
Maurice Mitts, who represented Rosenbaum & Associates in the case, did not immediately return a call seeking comment Tuesday. Gaetan Alfano of Pietragallo Gordon Alfano Bosick & Raspanti, who represented Morgan & Morgan, declined to comment.
Kearney had previously denied Morgan & Morgan's motion to dismiss the case, although he did dismiss certain claims related to billboard and internet ads. Kearney said Rosenbaum made plausible claims that Morgan & Morgan's statements could mislead prospective clients in Pennsylvania into thinking they would get individual attention from members of the Morgan family.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View All
Phila. Med Mal Lawyers In for Busy Year as Court Adjusts for Filing Boom
3 minute read
'Recover, Reflect, Retool and Retry': Lessons From Women Atop Pa. Legal Community
3 minute read
EDPA's New Chief Judge Plans to Advance Efforts to Combat Threats to Judiciary
3 minute readTrending Stories
- 1Morgan Lewis Adds 4 IP Partners in Orange County, 1 in Seattle
- 2Delaware DOJ's Hume Is Named Newest Magistrate In Chancery
- 3Trade Wars: Five Tips for Legal Teams to Manage Tariffs and Trade in Trump II
- 4Balancing Attorney-Client Privilege With a Lawyer’s Right to Defend Against Allegations of Wrongdoing
- 5Public Interest Calendar of Events
Who Got The Work
J. Brugh Lower of Gibbons has entered an appearance for industrial equipment supplier Devco Corporation in a pending trademark infringement lawsuit. The suit, accusing the defendant of selling knock-off Graco products, was filed Dec. 18 in New Jersey District Court by Rivkin Radler on behalf of Graco Inc. and Graco Minnesota. The case, assigned to U.S. District Judge Zahid N. Quraishi, is 3:24-cv-11294, Graco Inc. et al v. Devco Corporation.
Who Got The Work
Rebecca Maller-Stein and Kent A. Yalowitz of Arnold & Porter Kaye Scholer have entered their appearances for Hanaco Venture Capital and its executives, Lior Prosor and David Frankel, in a pending securities lawsuit. The action, filed on Dec. 24 in New York Southern District Court by Zell, Aron & Co. on behalf of Goldeneye Advisors, accuses the defendants of negligently and fraudulently managing the plaintiff's $1 million investment. The case, assigned to U.S. District Judge Vernon S. Broderick, is 1:24-cv-09918, Goldeneye Advisors, LLC v. Hanaco Venture Capital, Ltd. et al.
Who Got The Work
Attorneys from A&O Shearman has stepped in as defense counsel for Toronto-Dominion Bank and other defendants in a pending securities class action. The suit, filed Dec. 11 in New York Southern District Court by Bleichmar Fonti & Auld, accuses the defendants of concealing the bank's 'pervasive' deficiencies in regards to its compliance with the Bank Secrecy Act and the quality of its anti-money laundering controls. The case, assigned to U.S. District Judge Arun Subramanian, is 1:24-cv-09445, Gonzalez v. The Toronto-Dominion Bank et al.
Who Got The Work
Crown Castle International, a Pennsylvania company providing shared communications infrastructure, has turned to Luke D. Wolf of Gordon Rees Scully Mansukhani to fend off a pending breach-of-contract lawsuit. The court action, filed Nov. 25 in Michigan Eastern District Court by Hooper Hathaway PC on behalf of The Town Residences LLC, accuses Crown Castle of failing to transfer approximately $30,000 in utility payments from T-Mobile in breach of a roof-top lease and assignment agreement. The case, assigned to U.S. District Judge Susan K. Declercq, is 2:24-cv-13131, The Town Residences LLC v. T-Mobile US, Inc. et al.
Who Got The Work
Wilfred P. Coronato and Daniel M. Schwartz of McCarter & English have stepped in as defense counsel to Electrolux Home Products Inc. in a pending product liability lawsuit. The court action, filed Nov. 26 in New York Eastern District Court by Poulos Lopiccolo PC and Nagel Rice LLP on behalf of David Stern, alleges that the defendant's refrigerators’ drawers and shelving repeatedly break and fall apart within months after purchase. The case, assigned to U.S. District Judge Joan M. Azrack, is 2:24-cv-08204, Stern v. Electrolux Home Products, Inc.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250
