A suit accusing a Cherry Hill-based law firm of using Google’s marketing services to hijack a competitor’s clients has been dismissed after the defendant firm agreed not to engage in such tactics.

Hark & Hark, which also has offices in Philadelphia and King of Prussia, was named in a trademark infringement suit filed in June by fellow South Jersey firm Helmer, Conley & Kasselman, which claimed the Hark firm used Google’s sponsored search feature to lure prospective clients who were seeking information about Helmer Conley.

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