A newsletter is a powerful marketing tool for a law firm because it can generate revenue for the firm. A newsletter can do wonders for keeping a law firm and its lawyers “top of mind” with their past clients, prospective new clients, referral sources, and any other audiences that are key to the success of a legal practice and a law firm. If executed well, a newsletter program’s steady stream of news and helpful tips can build rapport and goodwill between a law firm and its newsletter recipients. This steady stream of news and tips creates a direct line of communication between a law firm and newsletter recipients that puts the firm’s name—on a regular basis—literally in the palms of the recipients’ hands whether in paper or electronic form. When those recipients have a matter for which they could retain a law firm or that they could refer to a firm, guess who they are extremely likely to think of and contact? The lawyer or firm who, on a regular basis, has been providing information the recipients can use, or delivering proof on a regular basis that the lawyer or firm is knowledgeable and an authority in certain areas of the law.

Yes, a law firm’s newsletter can be a moneymaker for the firm.

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