When it comes to chocolate, taste is king, but appearance is not far behind.

International candy manufacturer Nestlé S.A. has suffered a setback in its long-running effort to obtain trademark protection throughout the European Union for the shape of its famous Kit Kat bars. For many of you that shape requires no description: four aligned trapezoidal bars connected by a rectangular base. Throughout Europe, however, the familiar chocolate bars may not be so iconic.

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