Corporate America is rejecting President Donald Trump's transphobia. A coalition of America's biggest companies, including Google, Amazon, Nike, Microsoft, Apple, Coke and Pepsi, are coming out against Trump's insidious efforts to erase transgender, gender nonbinary and intersex people from existence, and have written a letter.

It's a bold and necessary move, especially when the money is often the only thing some politicians will listen to. These companies, like JPMorgan Chase, Marriott International, Twitter and the Dow Chemical Co., employ nearly 4.8 million people and generate in excess of $2.4 trillion in annual revenue.

The letter condemns the Trump administration's attempts to strip federal protections and rights from the transgender and intersex communities. These efforts, starting just over one month after Trump was sworn in, include withdrawing landmark 2016 guidance for how schools must protect transgender students under Title IX federal law, removing Department of Health and Human Services (HHS) regulations designed to protect transgender patients in the Affordable Care Act's nondiscrimination provisions, attempting to ban transgender service members of the military, instructing the CDC to remove “transgender” and “diversity” from official documents, and opening a Conscience and Religious Freedom Division within the HHS for the express purpose of giving medical providers with religious objections to treating transgender patients the right to discriminate.