The Pennsylvania-based owner of HSN and QVC didn't have to shop at too many places to find its latest legal leadership appointment.

Qurate Retail Group, which owns the pair of home-shopping giants, as well as online shopping service Zulily and other nontraditional shopping businesses, announced in an email from a company spokeswoman that Eve DelSoldo has been promoted to general counsel for commerce operations at QVC US and HSN. She most recently oversaw the brands' global information and intellectual property functions.

Her promotion comes less than two years after then-Liberty Interactive Corp., the parent company of West Chester-based QVC, announced in July 2017 that it would acquire the remaining 62 percent of HSN stock that it did not already own in a deal worth more than $2 billion.

And less than a year ago, Liberty, including its newly acquired HSN, announced that it was renaming itself Qurate Retail Group and moving its chief executive's base from Colorado to the QVC site in Pennsylvania.

“As for our integration work amongst the QVC and HSN legal departments, we are just in the beginning stages; however, my immediate goal is to identify the synergies between the two and harmonize our processes and structure to work more efficiently,” DelSoldo told Corporate Counsel in an email. “I fully plan for this to be a collaborative effort and an opportunity for the teams to really work together to develop the best path moving forward. My vision is for us to be seen as an advisory counsel and strategic partner that is truly helping the business to succeed while proactively addressing challenges early on.”

In her new role, DelSoldo will oversee all of the legal affairs at QVC US and HSN, Qurate's largest brands nationwide by revenue. In addition to managing commercial contracts and advertising and pricing compliance, she also will lead brand initiatives and continue to oversee all global information technology, digital, e-commerce and IP-related legal services.

“I also want to focus on how technology can help us to do things more efficiently and also respond to business needs in an agile way. For example, QVC recently launched new technology that has enabled the legal department to maintain better analytics on a variety of aspects including outside counsel spend and the amount of time that our attorneys are working on certain types of matters,” DelSoldo said. “While we have been able to glean a great deal of analytics from these technologies, I believe we have only scratched the surface. There is an opportunity to employ this technology across both brands, enabling us to work more cohesively and obtain comprehensive analytics.”

Prior to joining QVC eight years ago, she was a partner with an e-commerce/IP practice at Schnader Harrison Segal & Lewis, according to her LinkedIn profile.

QVC was not DelSoldo's first in-house gig. For nearly two years, her LinkedIn profile says she was associate counsel at GMAC Mortgage Corp., where she provided legal services to the company's servicing acquisition unit.

A graduate of Temple University's Beasley School of Law, DelSoldo began her legal career as an associate at Schnader for three years before going in-house at GMAC. At that time, she had a corporate practice, representing banking institutions and borrowers.