One of the toughest tasks for a young lawyer is trying to increase your exposure and build your network and your book of business. Anyone can collect business cards and connect on LinkedIn, but networking is more than that. Networking is about connecting with people and creating actual relationships. Just like Rome—meaningful networks are not built in a day. Thankfully, you already have a network to build off of, which is composed of family, friends, peers from law school, former co-workers and even acquaintances. Now it is time to grow and strengthen your network. For lawyers, networks grow by increasing your exposure. But as a young lawyer, how do you go about that?

There are many talented attorneys in our country. In fact, the number of “active attorneys” in the United States has increased by 15% over the past 10 years, according to the American Bar Association’s National Lawyer Population Survey. That means there are about 1.3 million lawyers. So how do you stand out in that field? One key is remembering that this is a relationship business. But you can’t build that relationship without getting your name out to potential clients. Whether or not you have a marketing department (which can provide a lot of help and support) where you work, you still need to be your own best marketer and networker.

Word-of-Mouth Marketing

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