About eight weeks ago, I discussed four statistics from a recent study that should compel you and your law firm to go all in on creating thought-leadership marketing content, including blog posts, bylined articles and client alerts.

Just a week or two later, the COVID-19 pandemic forced schools and many businesses to close, "shelter in place" orders to be proclaimed, and each one of us to change virtually every aspect of our daily lives overnight.

As you probably could tell by what's been in your email inbox and on your social media feeds, the legal issues raised by the COVID-19 pandemic and governments' response to it prompted law firms to collectively create a cornucopia of thought-leadership content. In the wake of the COVID-19 pandemic, many law firms appear to have gone all in on thought leadership.