McPhelin identified the need to deploy technology as part of her goPuff work. GoPuff is a “digital convenience store” that offers thousands of products that can be ordered on-demand via its mobile app. Rather than merely asking IT to design a solution, McPhelin was hands on in assessing the firm’s technology suite, deciding which products could assist her real estate practice, and customizing them to meet goPuff’s needs. Importantly, the approach of McPhelin and the firm’s technology team to this client matter is replicable with other leasing clients of the firm’s real estate practice.

McPhelin continues to play a key role as these technology solutions are deployed with goPuff, including determining how teams should be built for goPuff matters and when a matter is better handled by an attorney than by the technology tools being used for more standard leases.

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