Have you ever signed up for a rewards program? While they vary, rewards programs typically include incentives for doing a specific behavior. If they want you to buy more and more often, you may earn bonus points when you make a purchase and then have a limited time frame to redeem them. That way, you come back quickly. Or, you get a discount, a rebate, a coupon, all intended to keep you returning and doing that specific behavior over and over again. These systems encourage and reward behaviors, which create habits that can last a lifetime.

We love receiving rewards as well as awards. Trophies, degrees, certifications, lapel pins, honorariums, etc. are generally thought to be acceptable, evidenced by the fact that people generally accept them. Some industries host elaborate awards ceremonies and send top sales people on excursions to exotic locations to reward the consistent behaviors they recognize, like surpassing key performance indicators.

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