A term most readers have heard often in the past eight months"unprecedented"has been used to describe the impact of the novel coronavirus (COVID-19) on global society, economy, politics and nearly everything of life. The landscape of education did not escape and its profile is also impacted by these COVID-19 dynamicson the one hand forcing parents and students out of their comfort zones, routines, and preferences, and on the other, ushering in a new genre of school choice.