One of the biggest questions I am asked during a regular holiday season is "what should I give as a gift to my key clients and major referral sources?" The answer to this question is decidedly, but not markedly different this COVID holiday.

In my mind, the best gift has two ingredients: first, it shows tremendous thought and personalization (it shows you know your giftee and have really listened to them when they discussed their life outside and inside of the office and thought about what makes them tick). Second, it has "legs." "Legs" means that the giftee will see it more than once and think of you in the months ahead and even years.