Thomas J. Giordano, Jr., of Pond Lehocky Giordano LLP. Improve Your Law Firm's Branding: A Clear Message Is Key
One of the most important factors that determine the success of a law firm is its brand. The brand tells potential clients why they should select a particular law firm, a decision that is often made within minutes.
March 25, 2021 at 12:58 PM
5 minute read
One of the most important factors that determine the success of a law firm is its brand. The brand tells potential clients why they should select a particular law firm, a decision that is often made within minutes. If the brand does not speak to a potential client, they will move on, looking for a law firm that speaks to them on both a personal and professional level. Building a successful brand for your law firm involves more than a fancy logo. It is about making your law firm stand out and creating credibility. This can be done through the law firm's website design, video marketing, free content and active social media channels among other factors.
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