Laura Winston of Offit Kurman.(Photo: Courtesy Photo) Is Genericide Still a Thing? Maybe We Worry Too Much About 'Proper Use of Trademarks'
In the current era of social media and targeted advertising, might these efforts even be necessary anymore?
March 26, 2021 at 04:36 PM
7 minute read
Earlier this year, comedian Seth Meyers was making a joke about a politician on his talk show "Late Night with Seth Meyers." In doing so, he referred to a well-known brand of popular plastic building bricks as "Legos." Meyers was immediately flooded with online comments telling him that the plural of Lego is Lego. He took to the air waves again on the topic, thanking the commenters but adding "It's too late for me … I'm not going to walk home and tell my kids 'Clean up your Lego.'" Not long after, the owner of the world-famous Lego trademark got into the act via a tweet, saying "Hey @SethMeyers, let us blow your mind … the plural is not 'Legos.' It's not even 'Lego.' It's actually 'LEGO BRICKS!'" @LEGO_Group, Twitter (Feb. 11, 2021), https://twitter.com/lego_group/status/1359856214591627269.
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