On March 31, the U.S. Supreme Court heard oral argument in NCAA v. Alston, No. 20-512 (S.Ct. Dec. 16, 2020). In this article, we discuss the arguments made by counsel for the National Collegiate Athletic Association (NCAA), and questions posed by the justices; in a future article, we will do the same for the players' arguments, leading up to our coverage of the court's decision, likely this summer.