Rarely does a day pass without an update in the environmental blogosphere on per- and polyfluoroalkyl substances, collectively known as PFAS. With minor variations, the story and characters have remained the same: large manufacturers sue, were sued or are about to be sued for issues related to their historic manufacture of PFAS. Amid the flood of PFAS news this year, a new class action in Maine has gotten comparatively less attention from the national media. Yet it is unique, as its principal target is not an industrial giant but a local paper mill. This case portends a shift in the spotlight from big manufacturers of PFAS to smaller industrial users.