Craig Tractenberg of Fox Rothschild. Courtesy photo Franchise Brand Disputes—Keep It in the Family
Not everyone should franchise even though they can. Not every concept is perfect for franchising, nor are founders necessarily ready to be franchise leaders. Finding the compatible people to partner with you to franchise your concept may not be easy.
August 19, 2021 at 12:31 PM
6 minute read
Commentary
Not everyone should franchise even though they can. Not every concept is perfect for franchising, nor are founders necessarily ready to be franchise leaders. Finding the compatible people to partner with you to franchise your concept may not be easy. Certainly if a dispute develops, it is better to keep information regarding the dispute confined to avoid lasting impact on brand equity. Nevertheless, we learn from reading cases about franchise disputes as evidenced by a recent U.S. Court of Appeals for the Third Circuit decision.
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