Big Law firms, and the legal industry generally, have long engaged in dialogue regarding diversity and the retention of diverse attorneys, yet those often well-intentioned words have not produced enough tangible results. Over the past year, social dynamics and the exposure of longstanding racial injustice and systemic inequalities have enlivened people, and the legal community specifically, to realize that law firms must move beyond words and good intentions to intentional efforts with specific goals and accountability along the way. In addition to offering mere words of solidarity or acknowledgement of a pervasive issue in the legal profession, the time has come to say it with credit, origination and other monetary credit that is.