Here is a recommendation: Based on my 30 years' experience as an attorney and law firm marketing consultant, if I were to advise you on two most important things your law firm should do to help its marketing efforts and bottom line, I would recommend that it be: first, creating a fantastic work environment for an outstanding workforce and second, teaching, then mandating the provision of outstanding service to clients. Today, we focus on the former and a case study. (More to come in the coming months on the latter).