It seems nowadays there is a crowdsourced fundraising appeal for every cause; from the infamous "build a wall" campaign to newlyweds simply looking for help to finance a dream honeymoon. Crowdsource fundraising, usually facilitated by companies such as GoFundMe, Indiegogo, Fundly and Bonfire, are online appeals where individuals post causes with the hopes that enough people (crowd) contribute to the cause that they meet or exceed a set fundraising goal by sourcing hundreds of small donations through those platforms.

Given the limitless reach of the internet, the right cause can potentially bring in millions of dollars. For instance, the "Official George Floyd Memorial Fund," which according to GoFundMe received the most donations (in terms of number of donations) ever on its platform, was set up by Floyd's brother, Philonise Floyd, "to cover funeral and burial expenses, mental and grief counseling, lodging and travel for all court proceedings, and to assist the Floyd family in the days to come as we continue to seek justice for George. A portion of these funds will also go to the estate of George Floyd for the benefit and care of his children and their educational fund." That fund raised more than $14 million from over half a million people (with an average donation of $29).