John P. Sullivan of Greenberg Traurig. Courtesy photo Hijacking on the Digital High Seas: Brand Protection Strategies for Social Media
Armed with the above information and strategies in mind, brand owners active on social media can guard against incoming attacks—and respond swiftly if an issue arises.
March 24, 2022 at 10:48 AM
9 minute read
Intellectual Property
There's no doubt that social media reigns supreme in our digital age. From major corporate brands to pop culture icons, social media has rapidly emerged to be the go-to arena for advertisers to directly target consumers with surgical precision. The lightning ascent of popular social media platforms provides companies with unparalleled opportunities to efficiently promote brands to billions of attentive eyes worldwide.
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