We have all shopped on Amazon and are familiar with how it suggests additional items for  purchase. By applying an algorithm to your shopping history and personal profile, Amazon has secured its status as  a retail juggernaut. "Big tech" is following in Amazon's footsteps and investing billions of dollars in the health care industry, introducing artificial intelligence (AI) into medicine with projected spending predicted to grow tenfold in five years. With some electronic medical record (EMR) systems already mimicking Amazon's "recommended" functionality for health care treatment options, we are at a turning point in the EMR's evolution. Are you ready to consider the implications of AI in your medical malpractice cases?