Rite Aid pharmacy in New Jersey. Photo: Diego M. Radzinschi/ALM Cole Schotz to Defend Brand Consultant Facing Litigation Over Rite Aid's $700M Makeover
This suit was surfaced by Law.com Radar. Read the complaint here.
May 12, 2022 at 11:48 AM
1 minute read
Trademarks
Cole Schotz partner Cameron A. Welch has entered an appearance for brand consulting firm Burns Group NYC in a pending trademark infringement lawsuit over Rite Aid's $700 million rebranding. The action, filed March 28 in Pennsylvania Eastern District Court by Orrick, Herrington & Sutcliffe on behalf of design firm Brand Design Company Inc., contends that Rite Aid's new logo uses a proprietary font owned by Brand Design. The suit asserts that Burns Group, which designed the Rite Aid logo, licensed the font but is expressly prohibited from using it in a logo. The case, assigned to U.S. District Judge Wendy Beetlestone, is 2:22-cv-01174, Brand Design Company, Inc. v. Rite Aid Corporation et al.
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